Features of transformation of marketing in e-commerce
نویسنده
چکیده
Article about influence of e-commerce on transformation of the theory and practice of marketing. The author considers Internet-marketing as the independent form of marketing formed under the general laws in new institutional conditions.
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عنوان ژورنال:
- CoRR
دوره abs/1505.02766 شماره
صفحات -
تاریخ انتشار 2015